Quick-Start Guide for Social Media

Sometimes people need quick answers that will help them make quick decisions and allows them to see different opportunities. Before you decide to approach the social media you should get good answers for the following ten questions. It is recommended to make these exercises before you start no matter if this is your first project in-house or you are doing it with the help of a consultant.

  1. What is most identifiable about your brand? This can be a logo, a person, a jingle, a place, etc.
  2. Does your brand have a representative or character that is what you are trying to sell? If you do not have one, you can create it.
  3. What is your project objective? E-commerce/sales? Better client approval and service?
  4. What are the specific metrics that you will use in order to measure your success?
  5. When discussing the chance in social media with the executives of your company, do they view social media as a risk, an unknown, or an opportunity?
  6. Does your brand or company have official policies for blogging, outreach to customers, and employee activity on social media? Is it decentralized or centralized?
  7. What types of content that you have will be interesting to share with the users of social media?
  8. Are you willing to share with your customers an interesting content from third-party sources on the Internet?
  9. Creating, maintaining, making adjustments, and tracking metrics of your campaign will take expertise and time. Do you have people in your company who are able and willing to do this work?
  10. In case the social media project fails or simply it is not satisfactory for your company what would be your backup plan? If you have a problem, is there someone you can call for an objective third-party opinion?