Posts Tagged ‘social networks’

Key Social Media Trends To Watch Out For In 2014

social intercorrelationI have recently asked to one of my friends at free-online-business.com about what the key Social Media trends to watch out for in 2014 may be. Here are her thoughts.

Considering that pretty much everyone has an account on the major social networks, it’s clear that social media has grown exponentially over the past several years. What was once an obscure network used by college students has dramatically evolved into a highly efficient customer engagement and marketing tool. The ascension of social media was gradual and during this time, a lot of changes have taken place.

Moreover, all signs indicate that its growth and integration into people’s and businesses’ lives is not over yet. In fact, all major social networks intend to release additional exciting new developments and implement changes in 2014. Here are some of the important key trends to watch out for in the upcoming months.

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Demystifying the link between Facebook and brand advertisement

Marketing based on the Facebook social network is unarguably one of the best methods to promote a brand, merchandize and services. In essence, the Facebook social network is one of the largest in the entire world and statistics regarding the number of users have clearly shown that it surpasses the one of Twitter or YouTube, not to mention Google+ by miles. However, even given the potential of promoting the brand name to roughly one billion of potential customers, many world corporations fail to take advantage of it or attempt incorrect approaches at it. The following guide will point out the basic methods that can be used to leverage all that this social network can provide in a systematic manner.

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Volunia: is it the next big thing?

What is Volunia? Volunia is a search engine with built in social features or if you prefer a social network built over web search functions. In fact the social function is fitted over the Web, but it is surely the main reason to access the site. The research still leaves much to be desired, waiting for deployment of the Semantic Web. Volunia indexes in fact only 1% of the Web, even though the good one – Massimo Marchiori, who yesterday announced to the world the birth of the new Italian product, after helping to develop the algorithm of Google search, claims.

Volunia is a tool bar located above the sites we visit and remaining there while we browse the sites themselves to support in the search further. But mainly Volunia is a social sidebar box allowing to interact with other people during web surfing. We choose a site to visit and then the mode: map or folders. Maps do not look amazing from the graphical point of view, but they are an interesting tool for navigation, very similar to a gps view.

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